L’Oréal Professionnel is a global brand leader in its market, with an exclusive presence in hairdressing salons.
Our secret. Innovative products, tested and approved by the biggest names in hairdressing. We constantly strive to maintain the highest standards of quality in terms of performance, comfort and safety.
Our signature. Eugène Schueller, a true pioneer in the field of research, used his genius to provide reliable solutions for hairdressers’ needs and he created the first safe hair dyes, called Oréal. Since 1909, L’Oréal Professionnel has continuously provided leading hair technology to hairdressers and consumers, to meet their hair needs and expectations.
Our strength. We are constantly connected to fashion. Supporting over 800 fashion shows worldwide, including some of the most renowned designers in the Fashion Weeks of Paris, Milan, London and New York, L’Oréal Professionnel inspires salon trends and helps hairdressers recreate the on-trend looks most demanded by women.
Our commitment. Our values are focused on hairdressers. L’Oréal Professionnel is committed to helping hairdressers in their day-to-day practice, by improving their work conditions, teaching them the latest styling methods and developing services that showcase their expertise. L’Oréal Professionnel is also committed to developing high-quality, environmentally friendly products.
Our iconic products. INOA, MAJIREL, MYTHIC OIL, SÉRIE EXPERT, X-TENSO, STEAMPOD, TECNI.ART, INFINIUM.
The Professional Products Division distributes its products in salons worldwide. Through its vast array of brands, the division can meet the needs of different hair care salons, for color, shape and styling, shampoos and general hair care needs. A privileged partner of hairdressers, this division offers them products made with the best technologies as well as high-level training, to ensure professional service.
Since 1964, Kérastase represents the finest in luxury care for hair, setting new standards in professional haircare products distributed through selected salons, where hair is analysed in detail and the whole process becomes a ritual of beauty and well-being.
Kérastase meet the expectations of women thanks to L’Oreal Advanced Research which has selected its most advanced technology for the Kérastase Collection: Kérastase products are unique, avant-garde formulas with innovative ingredients. Women aspire to Kérastase for the ultimate in hair care and the ultimate in beautiful hair.
In salons, women discover the Kérastase experience thanks to luxury rituals and the expertise of the best consultant hairdressers: Kérastase knows that every woman is unique and with six product lines designed for all different types of hair, every woman can benefit from a personalized beauty program designed by her specially-trained Kérastase consultant.
Get inspired. See your stylist.
Founded in 1960 by a dynamic, entrepreneurial American actress, Paula Kent, and her hairdresser, Jheri Redding (thus the name "REDKEN"), Redken's foundation is still based on extensive scientific knowledge and the belief in, and support of, the expertise of the salon professional. Redken is committed to help every salon professional "learn better, earn better and live better" and supports this goal not only with innovative products, but also with the inspiration provided by an industry-leading platform of education programs.
In 1993, L'Oréal purchased Redken and moved the company to 5th Avenue NYC, where the brand developed a strong presence backstage with top designers at Fashion Week. Today, Redken is known as a trendsetting urban brand and is a global leader in professional haircare products and services. The company is energized by talented people, strong partnerships with the best hairdressers, and superior Research and Innovation.
Star products: All Soft, Color Extend, Extreme, Intra Force, Redken For Men, Rewind 06, Aerate 08, Guts 10, Quick Dry 18, Shades EQ Gloss, Shades EQ Cream, Shades EQ Cover Plus, Color Fusion, Cover Fusion, and Redken's latest breakthroughs in hair color, CHROMATICS, Diamond Oil, CHROMATICS Beyond Cover, Control Addict 28 and Blonde Idol.
Redken products are only available in professional beauty salons in over 50 countries.
Matrix was founded in 1980 by the American husband and wife hairdressing team, Arnie and Sydell Miller. The Millers wanted to provide hairdressers with a comprehensive range of products that would help them grow their businesses and provide the means to take full advantage of their talent and creativity. Now, more than thirty years later, their original ideas still stand strong and Matrix is the number one American professional hair care company in the world.
Matrix offers all the support hairdressers need: from affordably-priced products that really work to localized grass-roots education and complete in-salon marketing. The brand truly understands what it means to be a salon professional.
At the forefront of salon education, Matrix helps professionals build on and improve their skills with state-of-the-art training programs. One of the industry's largest teams of educators partner with colorists and salon owners to transform looks and transform lives.
The brand offers a wide range of hair care, hair color and hair texturizing products including: Biolage, Total Results, Socolor, Color Sync, Design Pulse and Opti.smooth.
Matrix inspires all salon professionals to transform a passion for beauty into personal success.
If you love your haircolour, choose no other.
Founded in 2001 in Orange County, California, Pureology began with a simple idea: To create the very best care for colour-treated hair. Since then, the brand has become #1 in colour care in the U.S. and has inspired a devoted following with its promise of Long Lasting Haircolour Guaranteed®.
Created specifically for professional colourists and their clients, Pureology is a brand unlike any other. Highly concentrated ZeroSulfate® shampoos are entirely free of harsh colour-stripping ingredients, while the exclusive AntiFadeComplex® helps colour-treated hair retain its fresh-from-the-salon vibrancy with every use. 100% Vegan formulas are infused with natural plant extracts, while Dual Benefit systems including Hydrate, Pure Volume, Strength Cure, Super Smooth, Perfect 4 Platinum and more offer custom care for every hair type.
And because caring for colour-treated hair doesn’t stop when styling begins, Pureology Colour Stylist offers a complete range of stylers formulated to boost shine, prevent colour fade and enhance haircolour’s beauty.
With Pureology, clients no longer have to choose between the results they want and the colour care they deserve. Pureology is also committed to sustainability and supports sustainability causes through various global associations around the world.
Shu Uemura Art of Hair
The Japanese Master of contemporary beauty.
«Creating something that is universally beautiful, that is art». Mr. Shu Uemura.
The master who brought beauty to the state of art. The artist Shu Uemura set forth to revolutionize the world of make-up in 1958 and to define new standards of beauty, combining the power of nature to the passion and sensitivity of an artist.
SHU UEMURA ART OF HAIR is a hair care brand with exceptional treatments, shampoos, and styling formulas, all designed around rare ingredients and precious oils such as camellia oil, musk rose oil or argan oil.
Shu Uemura Art of Hair in-salon Ceremonies. Inspired by Japanese tea ceremonies, a Ceremony treatment delivers exceptional results tailored to your hair’s specific requirements paired with a shiatsu-inspired massage.
"Each salon should exist as an atelier of artists that creates new beauty". Mr. Shu Uemura
The Ateliers that work with SHU UEMURA ART OF HAIR are among the finest hair salons throughout the world. The talented Hair Artists draw from the alliance of luxurious treatments and tailored massages to take you on a multi-sensorial journey and reveal a perfect hair fiber and a perfect hairstyle.
Beauty and Innovation in balance
Launched in 1991, the MIZANI brand maintains a premium, salon-exclusive franchise with a portfolio of power brands, while continuing to offer the most technologically advanced products engineered to treat multi-textured hair. MIZANI offers a strong commitment to stylists through its advanced, patented technology, and innovative ways to care not only for the hair, but for the scalp as well. Each MIZANI formula is customized to suit the needs of each curl type. MIZANI which means “balance” in Swahili, offers a specialized, salon-exclusive hair care system designed to restore every curl type to its ultimate state of balance.
Today, MIZANI, a division of L’Oréal, is sold in premium multi-ethnic salons globally and has established a solid reputation among leading professional stylists and their clients as the professional authority for all curl textures.
Essie nail polish offers more than 250 color shades and the collection keeps on growing! Essie is the must-have in nail care. Essie’s multiple prize winning formula is known for its “no-chip” properties, assuring perfect long-lasting coverage. A charming whimsical and distinct name is given to each color to show-off the personality captured by this color. The deeply dedicated and energic woman behind this brand is Essie Weingarten, founder and currently acting as the Creative Director for Essie nail polish
”Essie isn’t an ordinary brand and it isn’t just nail polish,” says Essie Weingarten. “I’ve been obsessed with nails since I was three and this obsession keeps growing every day! So naturally I felt oriented towards a career where I could create the perfect manicure, granting women worldwide flawless hands and nails. My polishes allow me to create deep links with women and thanks to the ever-growing development in the field of nail care, plus the latest colors, this connection is strengthened."
It goes without saying that the perfect color starts with healthy, clean nails. Nail care is essential to having beautiful, healthy nails. Essie nail polish offers nourishing base coats, shiny fast drying top coats and other exclusive formulas that enrich, correct, protect and strengthen nails for perfect results.