Middle East
Since 1964, Kérastase advanced research has challenged convention: in a world in which hair routine was purely about hygiene, Kérastase invented care for hair.
Constantly pioneering in the art of care, Kérastase invented the 1st care shampoo, the 1st care for scalp, the 1st care mask and the 1st care serum.
Professional luxury care - powered by science in alliance with the professional expertise of the best hairdressers in the world: Kérastase provides all demanding hair with high performing, personalized, luxurious care solutions.
Kérastase is a beautiful brand anchored in innovation, science, and elevated sensorality. We provide a luxury care to our consumers, always going a step further to create the very best products and services for their hair.
What impassions me further, is that we are striving to care even beyond hair – to care for the planet and care for our people, to drive positive changes for the future.
Amber Zak Yopp
Kérastase Global Brand President
60 +
Countries
36K
Salons worldwide
58M
Products sold every year
Care for hair
We provide the best of care for all hair and scalp types with the most effective and safe formulas.
Care for people
We provide an empowering message with an inclusive vision of luxury.
Care for the planet
We prove luxury can be responsible with more sustainable formulas and packaging.
A breakthrough beyond conventional care, with science deep rooted in our DNA
Kérastase aims to launch revolutionary technologies worldwide in unique professional concentration keeping sustainability at the forefront. By challenging advanced research practices, Kérastase seeks out the most potent ingredients to solve the demanding haircare problems. To provide personalized care solutions, Kérastase undergoes multiple testing to ensure safety of all its consumers with 100% efficacy. Exclusively formulating products with skinification actives, Kérastase offers compounds that deliver on their promises while caring about the planet. In 2024, Kérastase launched Première, a range bornfroman unprecedented scientific discovery, showing that the calcium in water amplifies the effects of damage on hair.
Power Talks
Our program to fight the confidence gap
1 in 2 women rate themselves less confident than men: this is called the confidence gap.
Through partnerships with Step Up for Global and US and expert local non-profit organizations, we proudly commit to support mentoring programs for women, by women, to help young women grow their confidence.
Initially launching in the US in January 2023, the initiative is expanding to more than 10 countries. Our goal is to help more than 15,000 women worldwide by 2026.
Kérastase is a beautiful brand anchored in innovation, science, and elevated sensorality.
Amber Zak YoppKérastase Global Brand President