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Often defined as iconoclast, radical and experimental, the Maison Martin Margiela expresses its creativity built on the reusage, transformation and reinterpretation as a unique proposal defying forms and rules. At odds with its time, the designer disappears behind a collective name in order to highlight the work of the group.

The Maison launched its Line 3 in 2010 to gather all its olfactive creations. The first fragrance, (untitled), is radical and green, followed, in 2011, by (untitled) l’eau, fresher and sunnier. Through these first two fragrances, the Maison has chosen to revive a forgotten classic olfactive vocabulary: the “green” notes that give a dazzling and disconcerting freshness.