L’Oréal supports the principle of fairness in exchanges. Alongside their own existing practices with suppliers and local populations regarding equitable business practices , the Group would especially like to develop the example given by The Body Shop in terms of fairness in exchanges with communities.
L’Oréal’s laboratories have introduced 6 raw materials from fair trade sources in the projects for products scheduled to be launched in 2008, including 2 in the near future: sugar cane and sesame oil. Five raw materials draw directly on The Body Shop’s expertise and the sixth, argan oil, comes from a subsidiary, based on a fair trade agreement that L’Oréal is working on with suppliers.