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12th ANNUAL AVANTAGES BEAUTY AWARDS
7000 women voted: 7 L’Oréal Group products were selected. Results like these are the fruit of firmly anchoring the Group’s brands in female consumers’ buying habits.
For the twelfth year in a row, the Grand Prix Avantages de la Beauté gave recognition to the cosmetic products that consumers and readers of Avantages magazine appreciate the most. L’Oréal was honored by winning seven of the 21 grand prizes awarded. A ceremony at the Ranelagh Theater in Paris was the final step of the study carried out by Secodip. The survey was conducted among 7000 women—readers of Avantages magazine and beauty product consumers.
Prizes That Reflect the Consumer Market
Contrary to other beauty surveys carried out among specialists and journalists, this study gives a much more accurate picture of the public’s perception of brands. The survey panel is made up entirely of women who read Avantages and cosmetics consumers who are listed in Secodip’s “SIMM” (market and media studies data).
The survey reflects the impact of brand images on society, most particularly among women who are likely to be potential consumers.
Women participating in the survey are completely free to express their preferences. For each category, the open-ended question is: “According to you, which is the best product?” Once participants have chosen a product, they are asked to explain their choice by using the criteria of effectiveness, the quality/price ratio, the pleasure they derive from it, their faith in the brand and the product’s innovative characteristics. For perfumes, participants are also asked to judge the look of the perfume bottle, the scent’s originality and how persuasive they find the advertising campaign for the perfume. For each distribution channel, participants are asked to award a Grand Prize for Innovation, thus shedding light on the advancements they consider the most useful.
The Prize Winners
In the Pharmaceutical and Para-Pharmaceutical category, the make-up base Aéra Teint by Vichy won the prize for the second year in a row. The La Roche-Posay Laboratories won the Body Care Prize for their Lipikar product line (prizewinner in 2000 in the same category).
In the Mass Distribution category, Garnier’s Fructis, which is sold in more than 30 countries, continued its ascension among consumers by winning the Hair Care Prize. Watershine Diamonds lipstick, by Gemey-Maybelline, will keep shining a long time with its Grand Prize for Innovation.
Lancôme and Biotherm kept pace in the upmarket distribution category: Lancôme won The Grand Prize for Innovation for its Absolue Cream, and Biotherm won the Body Care Prize for its Moisturizing Body Lotion.
Last, but certainly not least, L’Oréal Professionnel won the only prize in the Professional Hairdressing Products category for its Vitamino Color products, which were also prizewinners the year before.
As Florence Belin, in charge of the study at Avantages, points out: “The prizes go to those products that meet women's expectations both in terms of effectiveness as well as in terms of the pleasure they get from using them.”
7000 women voted: 7 L’Oréal Group products were selected. Results like these are the fruit of firmly anchoring the Group’s brands in female consumers’ buying habits.
For the twelfth year in a row, the Grand Prix Avantages de la Beauté gave recognition to the cosmetic products that consumers and readers of Avantages magazine appreciate the most. L’Oréal was honored by winning seven of the 21 grand prizes awarded. A ceremony at the Ranelagh Theater in Paris was the final step of the study carried out by Secodip. The survey was conducted among 7000 women—readers of Avantages magazine and beauty product consumers.
Prizes That Reflect the Consumer Market
Contrary to other beauty surveys carried out among specialists and journalists, this study gives a much more accurate picture of the public’s perception of brands. The survey panel is made up entirely of women who read Avantages and cosmetics consumers who are listed in Secodip’s “SIMM” (market and media studies data).
The survey reflects the impact of brand images on society, most particularly among women who are likely to be potential consumers.
Women participating in the survey are completely free to express their preferences. For each category, the open-ended question is: “According to you, which is the best product?” Once participants have chosen a product, they are asked to explain their choice by using the criteria of effectiveness, the quality/price ratio, the pleasure they derive from it, their faith in the brand and the product’s innovative characteristics. For perfumes, participants are also asked to judge the look of the perfume bottle, the scent’s originality and how persuasive they find the advertising campaign for the perfume. For each distribution channel, participants are asked to award a Grand Prize for Innovation, thus shedding light on the advancements they consider the most useful.
The Prize Winners
In the Pharmaceutical and Para-Pharmaceutical category, the make-up base Aéra Teint by Vichy won the prize for the second year in a row. The La Roche-Posay Laboratories won the Body Care Prize for their Lipikar product line (prizewinner in 2000 in the same category).
In the Mass Distribution category, Garnier’s Fructis, which is sold in more than 30 countries, continued its ascension among consumers by winning the Hair Care Prize. Watershine Diamonds lipstick, by Gemey-Maybelline, will keep shining a long time with its Grand Prize for Innovation.
Lancôme and Biotherm kept pace in the upmarket distribution category: Lancôme won The Grand Prize for Innovation for its Absolue Cream, and Biotherm won the Body Care Prize for its Moisturizing Body Lotion.
Last, but certainly not least, L’Oréal Professionnel won the only prize in the Professional Hairdressing Products category for its Vitamino Color products, which were also prizewinners the year before.
As Florence Belin, in charge of the study at Avantages, points out: “The prizes go to those products that meet women's expectations both in terms of effectiveness as well as in terms of the pleasure they get from using them.”
