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L'ORÉAL AWARDED AT THE GRANDS PRIX AVANTAGES DE LA BEAUTE : CONSUMERS VOTE FOR L’ORÉAL
The group's major brands came away with seven prizes during the 11th edition of the Grands Prix Avantages de la Beauté, a competition where only consumers vote.
It's summer and it's raining medals! At the end of June, after the Fifi Awards and the Grand Prix de Cosmétologie -where products of L'Oréal brands won many prizes - it was the turn of the Grand Prix Avantages de la Beauté to award its prizes. The originality of the season's last competition is that all the prizes are awarded, not by professionals but by the women readers of the magazine Avantages and women who buy from Perfume shops, Pharmacies, Supermarkets, Hairdressing salons and mail order circuits.
Seven prizes in one sweep
More than 6,000 women voted in the eleventh edition by answering the question: "Which product would you award the Grand Prix Avantages de la Beauté 2001?" Consumers had to vote for 5 product categories: perfumes, facial products, skincare, makeup and hair care products. Although no product was suggested, L'Oréal distinguished itself by winning seven out of the twenty prizes.
- Pharmacy and Chemist shops Category: Vichy received two prizes for Nutrilogie and Aréa Teint.
- Consumer Products Category: Gemey Paris-Maybelline New York, Elsève and Plénitude were chosen for Great Lash, Elsève Color-Vive and Revitalift respectively.
- Mail order Category : Le Club des Créateurs de Beauté was rewarded for Crème d'Eau by Cosmence.
- Hairdressers Category : L'Oréal Professionnel for the Vitamino Color range.
Direct impact for Crème d'Eau and the Club des Créateurs de Beauté
June proved to be a good month for Club des Créateurs de Beauté. After having won a Fifi award for Annam by Tan Guidicelli, the mail order specialist has been recognized for the dynamism and creativity of the brand. This moisturizer is made from fruit-based (orange and kiwi) water, naturally rich in trace elements.
Consequently, Avantages magazine (600 000 copies sold each month and over two million readers) is going to circulate these results - prominently featuring Crème d'Eau features for the mail order category - on a large scale.
The group's major brands came away with seven prizes during the 11th edition of the Grands Prix Avantages de la Beauté, a competition where only consumers vote.
It's summer and it's raining medals! At the end of June, after the Fifi Awards and the Grand Prix de Cosmétologie -where products of L'Oréal brands won many prizes - it was the turn of the Grand Prix Avantages de la Beauté to award its prizes. The originality of the season's last competition is that all the prizes are awarded, not by professionals but by the women readers of the magazine Avantages and women who buy from Perfume shops, Pharmacies, Supermarkets, Hairdressing salons and mail order circuits.
Seven prizes in one sweep
More than 6,000 women voted in the eleventh edition by answering the question: "Which product would you award the Grand Prix Avantages de la Beauté 2001?" Consumers had to vote for 5 product categories: perfumes, facial products, skincare, makeup and hair care products. Although no product was suggested, L'Oréal distinguished itself by winning seven out of the twenty prizes.
- Pharmacy and Chemist shops Category: Vichy received two prizes for Nutrilogie and Aréa Teint.
- Consumer Products Category: Gemey Paris-Maybelline New York, Elsève and Plénitude were chosen for Great Lash, Elsève Color-Vive and Revitalift respectively.
- Mail order Category : Le Club des Créateurs de Beauté was rewarded for Crème d'Eau by Cosmence.
- Hairdressers Category : L'Oréal Professionnel for the Vitamino Color range.
Direct impact for Crème d'Eau and the Club des Créateurs de Beauté
June proved to be a good month for Club des Créateurs de Beauté. After having won a Fifi award for Annam by Tan Guidicelli, the mail order specialist has been recognized for the dynamism and creativity of the brand. This moisturizer is made from fruit-based (orange and kiwi) water, naturally rich in trace elements.
Consequently, Avantages magazine (600 000 copies sold each month and over two million readers) is going to circulate these results - prominently featuring Crème d'Eau features for the mail order category - on a large scale.
