Company Overview
Awards & Recognitions
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PRIZE-WINNING PACKAGING
L’Oréal was named “Packager of the Year” in 2003 by CPC Packaging, an American trade journal for the cosmetics and personal care industry. An award that underlines the Group’s capacities in meeting the consumer’s needs by using the most sophisticated technologies in packaging.
So Many Ways of Being Innovative
There’s much more to innovative packaging than meets the eye.
For example, Maybelline New York’s Roller Color Eye Shadow required the invention of a specially designed roll-on ball with tiny indentations so the powdered shadow would adhere to it.
Sand-proof caps and containers designed not to leak when left open were created for the L’Oréal Paris Solar Expertise line of sun care products.
Maybelline New York’s Sky High Curves Mascara waterproof and washable formulas had to be packaged in different materials because the waterproof formula is more susceptible to evaporation.
Technological and practical considerations like these are just one aspect of packaging. Looks count too, and giving concrete form to a designer’s vision can be quite a challenge. To recreate the look and feel of old English silver, the cap for the Ralph Lauren fragrance “Blue” was stamped with an eyelet machine, laser-engraved on the sides, partially buffed to leave a few scratches for an antique look and coated with a protective lacquer that changed the color from shiny silver to a slightly tarnished shade.
L’Oréal received gratifying recognition for these and other achievements when the magazine CPC Packaging named L’Oréal Packager of the Year: “We are impressed with how, through the individual style of each brand’s packaging, its own distinct personality is conveyed. And, in addition to good looks, an important aspect of a great package is functionality—and this is an area in which L’Oréal excels.”
Packaging Behind The Scenes
Most of us are familiar with the tasks of designers however few of us are aware of the research, engineering, high-tech equipment and skilled labor that go into actually manufacturing product packaging. Packages must be conceived so that they don’t leak, break or fade, and they must be made of materials that are 100% safe and cause no chemical reaction with contents.
Engineers have to create caps that close properly, spouts set at just the right angle and pumps that dispense just the right dose. Machines that can transform a lump of raw material into an appealing bottle or jar have to be invented. Procurement people must scour the world for materials that can be colored, molded and shaped to specifications and that can be delivered on time in sufficient quantities. And after all that, the finished package has to look exactly the way the designer intended. According to Michel Fontaine, Vice-President of Packaging Research at L’Oréal, “Innovation in packaging is the result of the interaction between brand marketing, the labs that produce the formulas and packaging experts. Packaging at L’Oréal is a real technological challenge at the service of our consumers.”
L’Oréal was named “Packager of the Year” in 2003 by CPC Packaging, an American trade journal for the cosmetics and personal care industry. An award that underlines the Group’s capacities in meeting the consumer’s needs by using the most sophisticated technologies in packaging.
So Many Ways of Being Innovative
There’s much more to innovative packaging than meets the eye.
For example, Maybelline New York’s Roller Color Eye Shadow required the invention of a specially designed roll-on ball with tiny indentations so the powdered shadow would adhere to it.
Sand-proof caps and containers designed not to leak when left open were created for the L’Oréal Paris Solar Expertise line of sun care products.
Maybelline New York’s Sky High Curves Mascara waterproof and washable formulas had to be packaged in different materials because the waterproof formula is more susceptible to evaporation.
Technological and practical considerations like these are just one aspect of packaging. Looks count too, and giving concrete form to a designer’s vision can be quite a challenge. To recreate the look and feel of old English silver, the cap for the Ralph Lauren fragrance “Blue” was stamped with an eyelet machine, laser-engraved on the sides, partially buffed to leave a few scratches for an antique look and coated with a protective lacquer that changed the color from shiny silver to a slightly tarnished shade.
L’Oréal received gratifying recognition for these and other achievements when the magazine CPC Packaging named L’Oréal Packager of the Year: “We are impressed with how, through the individual style of each brand’s packaging, its own distinct personality is conveyed. And, in addition to good looks, an important aspect of a great package is functionality—and this is an area in which L’Oréal excels.”
Packaging Behind The Scenes
Most of us are familiar with the tasks of designers however few of us are aware of the research, engineering, high-tech equipment and skilled labor that go into actually manufacturing product packaging. Packages must be conceived so that they don’t leak, break or fade, and they must be made of materials that are 100% safe and cause no chemical reaction with contents.
Engineers have to create caps that close properly, spouts set at just the right angle and pumps that dispense just the right dose. Machines that can transform a lump of raw material into an appealing bottle or jar have to be invented. Procurement people must scour the world for materials that can be colored, molded and shaped to specifications and that can be delivered on time in sufficient quantities. And after all that, the finished package has to look exactly the way the designer intended. According to Michel Fontaine, Vice-President of Packaging Research at L’Oréal, “Innovation in packaging is the result of the interaction between brand marketing, the labs that produce the formulas and packaging experts. Packaging at L’Oréal is a real technological challenge at the service of our consumers.”