Restoring dignity and confidence

Restos du Cœur

L’Oréal has lent its support to Restaurants du Cœur since 1998.

50,000 "Beauty from the Heart" hygiene kits containing basic personal care products were specifically designed and adapted for men, women and children. They were distributed during the 2009/2010 winter campaign of the Restaurants du Cœur. The association, created 25 years ago by the actor Coluche, provides assistance to underprivileged people including the distribution of free meals. The "Beauty from the Heart" kits enable the beneficiaries to take care of themselves and improve their daily lives: the first step towards restoring their dignity, as hygiene is indispensable for any approach involving integration into society.

For more information: www.restosducoeur.org