For a whole century, L’Oréal has been committed to the adventure of beauty. The small, single brand company, started by a visionary chemist, Eugène Schueller, in Paris, France in 1909, has grown to become the world’s leading beauty company, thanks to its rigorous scientific approach, its hunger for conquering international markets and its ongoing quest for innovation and quality. Few companies reach this symbolic milestone. Such longevity cannot be put down to luck; it stems above all from the talents of men and women, from their commitment, their convictions and strong values which are continually being passed down from generation to generation. The deployment of a powerful and clear strategic vision has enabled the group to make beauty accessible to as many people as possible, the world over.

Values such as integrity, responsibility and respect for people and the environment have been a key part of L’Oréal’s DNA since the early days. Our centenary is an opportunity to reaffirm our commitment to our vision and values: a robust scientific approach, a constant quest for innovation; a taste for real challenge; respect for diversity and the environment. And a deep rooted belief in the valuable role that beauty plays in society and for our consumers.