Our business strategy is resolutely focused on the long term: we are confirming our investment in research, actively supporting the development of our brands, and continuing to expand our global reach. We accept the constraints of the present whilst prioritising our efforts on preparing for the future.

In 2009, we aim to continue our progress on sustainability, with a particular focus on further developing and sharing our vision on Corporate Consumer Responsibility. In this centenary year for L’Oréal, we believe more than ever in L’Oréal’s spirit of adventure, and in our mission: to offer consumers all over the world the highest possible quality in each product category, each distribution channel, and each price level, to meet beauty needs and aspirations in their infinite diversity. This is why we are committed to satisfying and empowering the consumer further. Through constant product innovation and improved efficacy, the highest standards of product safety and responsible advertising, we hope to make L’Oréal a leader in Corporate Consumer Responsibility.

Today, more than ever, our three-fold ambition is to achieve economic success, to harness the enthusiasm of employees in their diversity and to establish L’Oréal as a respected global citizen.

We are deeply committed to ensuring that L’Oréal is among the most exemplary corporations of the 21st century in the field of sustainable development.