Social Affairs
Columbia
Helping young women in difficult financial situation
“Belleza por un futuro” (Beauty for a Future) is an initiative which provides technical and managerial training in the hairdressing business to young women in difficult financial situations (for example pregnant women and single mothers), in conjunction with a local NGO, Los Pisingos.
L’Oréal not only helps them improve their self-esteem through leadership training, hairdressing and make-up sessions, but also offers them a six-month follow-up with the option to develop a hairdressing business. L’Oréal also provides these women with a Starter Kit as their first capital asset. 11 women graduated from the programme in October 2007. “It was very rewarding to create an academic program and transmit it to people who need it”, said Carlos Ortiz, one of L’Oréal employees involved in the programme. Back to initiatives
L’Oréal not only helps them improve their self-esteem through leadership training, hairdressing and make-up sessions, but also offers them a six-month follow-up with the option to develop a hairdressing business. L’Oréal also provides these women with a Starter Kit as their first capital asset. 11 women graduated from the programme in October 2007. “It was very rewarding to create an academic program and transmit it to people who need it”, said Carlos Ortiz, one of L’Oréal employees involved in the programme. Back to initiatives