product life cycle management

 
  L'OREAL commitment
to any compound,
whether from our own research
or in-licensed,
extends far beyond
its initial development plan.
 
Our continuing success in bringing products to market efficiently and effectively has been the direct result of a well controlled life cycle management process which starts at the time a formula enters in Research and Development and continues as far there is a consumer demand. The entire process relies on the continuous interaction of the R & D and marketing departments which guarantee the successful development, launch and growth of products either in-licensed or emerging from our own research activities.
 
 


Discovery research, preclinical and clinical development efforts are coordinated by a strategic product development committee regulary checking the advancement of the projects and adapting the technical support.




Most projects are managed by a dedicated team with representation from the discovery, preclinical and clinical development departments. L'OREAL is able to develop any cosmetic, O.T.C. or dermatogical compound to successfully market them because of its capacity to address all the markets segments throughout the world. The additive effect of strength, creativity and flexibility allows L'OREAL to secure, year after year, its number one worldwide business rank. This very unique profile is at your disposal for any partnership you may want to build.

 

 

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