Flying in the face of this monopoly, Sandy Lerner, David Soward and Wende Zomnir unleashed Urban Decay in January of 1996 with a line of 10 lipsticks and 12 nail enamels. Inspired by seedier facets of the urban landscape, they bore groundbreakin:g names like Roach, Smog, Rust, Oil Slick and Acid Rain. The vibe since day one? Beauty with an edge™.
While UD has grown like crazy since then, they haven’t stopped experimenting. They now offer an endless array of high-performance cosmetics, from velvety-soft shadows and creamy lipsticks to weightless complexion products and high-tech setting sprays to make your makeup last all day.