Yves Saint Laurent Beauté

Yves Saint Laurent Beauté is the makeup, fragrance and skincare signature of the most subversive Parisian couture brand. No compromise. Your own rules. Now.

Modèle Yves Saint Laurent Cara Delevingue

Fragrance: the Yves Saint Laurent history of fragrances is punctuated by successes. Ever since the 1964 creation of « Y », more than 50 years ago, YSL Beauté has produced true olfactory sociological markers. A societal dimension perfectly illustrated by the image of Monsieur Yves Saint Laurent posing nude for the launch of his first men's fragrance, Pour Homme, in 1971. Today, many fragrances of the brand have become must-have references both for men, with L'Homme, La Nuit de l'Homme and women, with Opium, Black Opium, Manifesto and Paris.

Makeup offers the highest technology at the heart of a precious case, under the inspiration of Lloyd Simmonds, Creative Director Makeup. The YSL Beauté makeup icons include Touche Éclat, Mascara Volume Effet Faux Cils, Rouge Pur Couture and Rouge Pur Couture Vernis à Lèvres glossy stain . All hold leading positions in the market of main countries where the brand is marketed.

Skincare unites the most cutting-edge technology with glamour and an ultimate sensorial experience. Forever Youth Liberator and Forever Light Creator skincare lines, based on glycobiology, have enabled the brand to take a position in the countries where they have been launched. Top Secrets, a pioneering skincare range for makeup lovers that presents a simple beauty equation: skincare plus makeup equals a multitasking hybrid of pre and post-makeup solutions for all complexions. The skincare branch of the brand is today conquering the premium skincare territory with its Or Rouge collection that brings together the Glycobiology science and a precious ingredient containing a high concentration of glycans, the pistil of Saffron.

BRANDS

L’Oréal Luxe

L’Oréal Luxe products are available at department stores, cosmetics stores, travel retail, but also own-brand boutiques and dedicated e-commerce websites.