Redken is known for providing inspiring, fashion-forward and innovative products and services and an industry-leading education platform to the professional industry for more than 50 years. The leader in the US, Redken brings NYC style and creativity to the worldwide salon community with a commitment to help every salon professional “learn, earn and live better.”

Redken Muse


Founded in 1960 by a dynamic, entrepreneurial American actress, Paula Kent, and her hairdresser, Jheri Redding (thus the name "REDKEN"), Redken's foundation is still based on extensive scientific knowledge and the belief in, and support of, the expertise of the salon professional. Redken is committed to help every salon professional "learn, earn and live better" and supports this goal not only with innovative products, but also with the inspiration provided by an industry-leading platform of education programs.

In 1993, L'Oréal purchased Redken and moved the company to 5th Avenue NYC, where the brand developed a strong presence backstage with top designers at Fashion Week. Today, Redken is known as a trendsetting urban brand and is a global leader in professional haircare products and services. The company is fueled by talented people, strong partnerships with the best hairdressers, and superior Research and Innovation.

Star products:

Haircolor: Shades EQ, Color Fusion, Chromatics, Blonde Idol

Haircare: All Soft, Color Extend, Color Extend Magnetics, Extreme, Frizz Dismiss

Styling: Pillow Proof Blow Dry, Rewind 06, Guts 10, Quick Dry 18, Control Addict 28

Redken products are available in professional beauty salons in over 50 countries.


Professional Products Division

The Professional Products Division distributes its products in salons worldwide.