Often referred to as iconoclastic, avant-garde and experimental, the Maison Martin Margiela expresses its creativity through transformation and reinterpretation, often opposed to fashion standards.
Maison Martin Margiela is a French fashion house, founded in 1988 by Belgian designer Martin Margiela. A cross-section between fashion and design, the Maison presents Haute-Couture and ready-to-wear collections and indulges in leather goods, footwear, accessories, fragrances, interior design and furniture.
Maison Martin Margiela goes against the commercial flow: no branding, no advertising, no product marketing, only a numerical system for its collections which are composed of several product lines.
In 2010, Line 3 – collection of fragrances was launched with the Maison’s first fragrance (untitled), followed in 2011 by (untitled) l’eau. In July 2012, the Maison expanded on ‘Replica’s’ unique concept with a collection of three feminine fragrances: ‘Flower Market’, ‘Beach Walk’ and ‘Funfair Evening’.
In 2013 the ‘Replica’ collection introduced two new feminine scents, ‘Lazy Sunday Morning’ and ‘Promenade In the Gardens’, and ‘Jazz Club’ it’s first masculine fragrance.