Audacity, freedom and modernity, unrestrained Parisian elegance.
La Maison Saint Laurent expresses a unique style in between elegance and freedom.
It has constantly evolved and interacted with society, asserting itself resolutely as a player of the here and now. It embodies the modernity of every day and age, inviting women and men to break the rules, to create their own truths, over and above convention.
Fragrance is an invitation to a journey. The history of YSL fragrances is paved with success.
Ever since the creation of “Y” in 1964, YSL has produced complete olfactive sociological trackers. There is a societal dimension running through the brand, in the image of Monsieur Saint Laurent posing nude for the launch of his first fragrance for men, Pour Homme, in 1971.
L’Homme, La Nuit de L’Homme and L’Homme libre for men are major must-have references in the world of fragrance.
Opium and Paris are the brand’s emblematic women’s perfumes.
The latest women’s fragrance, Manifesto, launched in 2012, proposes a new statement of free, bold and excessive femininity.
Makeup showcases the highest technology in a jewel, featuring colors created to cover an unlimited palette of feelings, driven by Lloyd Simmonds, creative director YSL make up .
The absolute icons of YSL makeup are Touche Eclat – one Touche Eclat is sold every 10 seconds worldwide – Mascara Volume Effet Faux Cils, Rouge Pur Couture and the very latest Vernis à Lèvres Rouge Pur Couture glossy stain, already number 1 in the gloss market in the brand’s main business countries.
Skincare brings together the most edgy science, glamour and sensory pleasure united around a radical viewpoint: youth is a state of mind that cannot live without science. Forever Youth Liberator, the new skincare line produced from glycobiology, is already positioned as a market leader in countries where it has been launched.