Middle East
Born to disrupt, essie pioneered extreme nuance in nail polish with over 1,000 shades. Today, we continue to champion craftsmanship and expertise, democratizing salon trends with ground-breaking formula innovations through our products & shades. At essie, we always take our craft seriously, but not ourselves.
Melanie loanna
Brand Lead, essie worldwide
At essie, we live, breathe and speak in color. Over 40 years ago, Essie Weingarten, with an unwavering vision, demanded more personality, more nuance, more unapologetic color. From that passion emerged a world of meticulously curated shades that perfectly clash sophistication with cheek-each a vibrant expression and stroke of unexpected luxury. Beyond just shades, we continuously push boundaries with formula innovations that let you achieve professional quality results at home, easily.
We believe that color is an infinite language. Whatever you feel, we can translate into color. Our broad portfolio of shades is a testament to this, each one unique, modern, and developed with unparalleled craftsmanship. If a shade doesn't exist, we create it, ensuring vivid color in every coat. Our products and shades give voice to every desire-from the understated to the audacious.
Melanie loanna
Brand Lead, essie worldwide
Brand Lead Manifesto & Vision
At essie, we live, breathe and speak in color. Over 40 years ago, Essie Weingarten, with an unwavering vision, demanded more personality, more nuance, more unapologetic color. From that passion emerged a world of meticulously curated shades that perfectly clash sophistication with cheek-each a vibrant expression and stroke of unexpected luxury. Beyond just shades, we continuously push boundaries with formula innovations that let you achieve professional quality results at home, easily.
We believe that color is an infinite language. Whatever you feel, we can translate into color. Our broad portfolio of shades is a testament to this, each one unique, modern, and developed with unparalleled craftsmanship. If a shade doesn't exist, we create it, ensuring vivid color in every coat. Our products and shades give voice to every desire-from the understated to the audacious.
essie Original
Vivid color in every coat.
Gel by essie
Up to 15-days of gel-like wear.
No UV. No TPO.
essie Care
Elevated care solutions at the service of color.
Our promise
Expert quality is our love language. That's why we strive to provide consumers with ingredients and products of the very best quality, efficacy, and safety, and demonstrate responsibility in everything we do.