L’Oréal Professionnel is a global brand leader in its market, with an exclusive presence in hairdressing salons.
Our secret. Innovative products, tested and approved by the biggest names in hairdressing. We constantly strive to maintain the highest standards of quality in terms of performance, comfort and safety.
Our signature. Eugène Schueller, a true pioneer in the field of research, used his genius to provide reliable solutions for hairdressers’ needs and he created the first safe hair dyes, called Oréal. Since 1909, L’Oréal Professionnel has continuously provided leading hair technology to hairdressers and consumers, to meet their hair needs and expectations.
Our strength. We are constantly connected to fashion. Supporting over 800 fashion shows worldwide, including some of the most renowned designers in the Fashion Weeks of Paris, Milan, London and New York, L’Oréal Professionnel inspires salon trends and helps hairdressers recreate the on-trend looks most demanded by women.
Our commitment. Our values are focused on hairdressers. L’Oréal Professionnel is committed to helping hairdressers in their day-to-day practice, by improving their work conditions, teaching them the latest styling methods and developing services that showcase their expertise. L’Oréal Professionnel is also committed to developing high-quality, environmentally friendly products.
Our iconic products. INOA, MAJIREL, MYTHIC OIL, SÉRIE EXPERT, X-TENSO, STEAMPOD, TECNI.ART, INFINIUM.