Middle East
L’ORÉAL PROFESSIONNEL
Elevating hairstylists and their clients since 1909.
Visit L'OréalProfessionnel.comL’Oréal Professionnel Paris is where it all began.
The brand was born in Paris, from a pioneering spirit at the service of hairstylists.
Our founder Eugène Schueller dedicated his life and expertise to transforming the lives of hair professionals and their clients.
L’Oréal Professionnel offers professional hair beauty expertise by drawing on more than 116 years of knowledge and support for the hairdressing sector. The world’s historically leading professional brand for hairstylists partners with 2.5 million hairstylists, and through over 130 000 salons. Its complementary broad portfolio is made of complete haircare and styling ranges addressing all hair types, professional coloration & highlights, as well as augmented beauty tech accessories.
Acting under ambitious sustainability commitments following the L'Oréal for the Future program, L'Oréal Professionnel offers through 66 countries around the world the best-in-class innovations in terms of performance and positive impact.
Claire Le Bleis
L’Oréal Professionnel
Global Brand President.
116 years ago, L’Oréal Professionnel created the professional market. That pioneering spirit is our legacy, our responsibility, and above all, it is our greatest strength, making us a constant engine for transformation in the beauty industry.
L'Oréal Professionnel is a professional tech brand, and that makes all the difference. Born from a disruptive invention, L'Oréal Professionnel is a professional tech brand committed to supporting hairstylists and their clients around the world.From the first harmless hair dye in 1909, to iNOA in 2009, to Metal Detox in 2021, and recently AirLight Pro, our new hairdryer powered by infrared light technology,
L’Oréal Professionnel is continually transforming the professional industry by offering game changing innovations in haircare, haircolor, and tech devices.The brand is also engaged in lowering its environmental impact and supporting hairstylists with the launch of Head Up, a program to raise awareness on mental health.
Claire Le Bleis
L’Oréal Professionnel
Global Brand President.
Tech and innovation are at the heart of everything that we do.
116 years ago, L’Oréal Professionnel created the professional market. That pioneering spirit is our legacy, our responsibility, and above all, it is our greatest strength, making us a constant engine for transformation in the beauty industry.
L'Oréal Professionnel is a professional tech brand, and that makes all the difference. Born from a disruptive invention, L'Oréal Professionnel is a professional tech brand committed to supporting hairstylists and their clients around the world.From the first harmless hair dye in 1909, to iNOA in 2009, to Metal Detox in 2021, and recently AirLight Pro, our new hairdryer powered by infrared light technology,
L’Oréal Professionnel is continually transforming the professional industry by offering game changing innovations in haircare, haircolor, and tech devices.The brand is also engaged in lowering its environmental impact and supporting hairstylists with the launch of Head Up, a program to raise awareness on mental health.
116 years
Of knowledge
and support for Pros.
2.5M
Of hairstylists
around the world.
130K
Salons partners.
Hair care.
Leveraging our deep expertise
in hair science to repair damage and deliver long-term benefits.
Hair color.
From vibrant shades to natural
coverage, to create personalized and exceptional color results.
Hair styling.
From sleek to textured results,
delivering superior professional performance.
Augmented Beauty.
Augmented beauty represents the latest pillar in L'Oréal Professionnel's commitment to innovation.Our mission: Leading the future of professional hair with cutting edge technology.
We give stylists the means to prioritise hair health, minimising damage and maximising results.
Head Up, our program to support Pros mental health.
Our free mental health training program by hair Pros for hair Pros.
65%* of hairstylists will experience anxiety, depression or burnout in their career, that’s 3x the average population!
Hairstylists are empathetic listeners, and they can feel like an “emotional sponge”, taking on the energy clients and colleagues. L'Oréal Professionnel's Head Up program is a free mental health training created in partnership with the NGO NAMI and hairstylists, to support professionals in the hair industry.
To date, over 170,000 hairstylists have been trained on mental health awareness, self-care and boundary setting.
*From a study conducted by L’Oréal Professionnel through the brand’s official Instagram account (March 2023) reaching up to 1.8M hair lovers.
Tech is our engine for transformation.
Claire Le Bleis.L’Oréal Professionnel Global Brand President.