AirLight Pro
Redefining hair drying for both people and planet
Introducing AirLight Pro : The CES® 2024 Innovation Award-Winning technology
At CES® 2024, the L’Oréal Groupe unveiled a next-generation hair drying tool designed with professional stylists for both beauty professionals and consumers at home: AirLight Pro. Developed in partnership with Zuvi, a hardware startup company established by drone engineers and leading scientists, AirLight Pro uses a combination of infrared-light technology and wind to care for the hair with visually smoother and hydrated hair while also drying hair faster with optimized heat flow across multiple hair types, and up to 31% less energy consumption.
Unlike conventional heating hair dryers with only heating coils, AirLight Pro is equipped with a special 17-blade, high-speed motor and patented* infrared technology powered by tungsten–halogen bulbs designed for fast hair drying without excessive heat. By efficiently drying water on the hair surface, hair is left with internal moisture in the strand resulting in smooth, shiny hair.
"With AirLight Pro, in partnership with Zuvi, we prove that technology can augment beauty performance, caring for multiple hair needs, and reduce its environmental impact"
Nicolas Hieronimus, CEO of L’Oréal Groupe