La Roche-Posay, sustained steady growth

Display in Brazil 976x549

Display in Brazil. © L'Oréal (Alexis Raimbault)

Display in Brazil 976x549

Display in Brazil. © L'Oréal (Alexis Raimbault)

Professional healthcare advice and products specifically developed for sensitive skin are the pillars of La Roche-Possay's business model since its launch in 1975 by Dr Levayer. More than 25 000 dermatologists worldwide recommend the brand. With over 40 years of experience, the brand has become a reference for highly tolerated products designed for hypoallergenic skins and for treating dermatological conditions.

The brand's turnover has tripled and grown over 3000% since its acquisition by L'Oréal in 1989. The brand's increased recognition is built on the solid development of quality franchises recommended by dermatologists such as Effaclar and Lipikar and by recent launches of products such as Redermic R, Substiane Serum and Iso Urea MD.

With a 12.4% increase in sales in 2013, La Roche-Posay signs a new year of growth and a gain in market share in all countries and in all segments. In Europe, La Roche-Posay progressed at three times the market rate. The brand's two leading markets are France and Brazil where La Roche-Posay ranks first nationwide. China is now the fourth largest market for the brand.

La Roche-Posay's development relies on recommendations made by health professionals (pharmacists and physicians - dermatologists in particular) and little on advertising. The brand is currently seeking to accelerate international development beyond the 60 countries it is already available. The challenge is therefore to increase brand recognition worldwide, particularly where medical recommendations are rare.

Did you know?

 

1/ The La Roche-Posay Foundation was created in 1985 to encourage research in dermatology. The Foundation awards grants and prizes on 4 continents and encourages fundamental clinical research in dermatology in areas such as photo-protection, atopy and skin intolerance. A scientific committee composed of professors in dermatology evaluates submitted work and awards prizes according to merit. Every year, four prizes are given for research and for publications. 133 research grants have been awarded around the world since the Foundation was created.

2/ The La Roche-Posay Foundation also encourages generous initiatives by dermatologists that improve citizens' quality of life. The Dermatologues du coeur project awards a prize to dermatologists whose philanthropy has eased patient's lives. The initiative was launched in 2011 and has spread to 8 countries.

3/ La Roche-Posay supports dermatologists in their mission to prevent skin cancer, and to educate on the risks of skin cancer, by conducting screening days and by making information tools available. To this end, the brand launched the website www.MesGrainsDeBeauté.fr to foster awareness and make information available to the greatest number of consumers.