Expansion from France to international markets

Pallets of Pigmentclar tubes 976x549

Pallets of Pigmentclar tubes. © L'Oréal (Alexis Raimbault)

Pallets of Pigmentclar tubes 976x549

Pallets of Pigmentclar tubes. © L'Oréal (Alexis Raimbault)

The specificity of the thermal waters, key component of Vichy and La Roche-Posay products, requires preservation constraints to maintain the proven medical benefits inherent to the water.

In 2013, Active Cosmetics Production produced almost 274 million units, of which 90% are exported worldwide. These exports are to Western European markets but also to new markets such as China, Latin America, or the Middle East.

Products are exported directly from Vichy and managed by the logistics unit that is located a few minutes away from the factory. Every month 124 000 crates are dispatched to the 5 continents.

Did you know?

 

1/ The division's 5 leading markets are France, Brazil, Italy and China.