Although traditional beauty rituals continue to endure in India, women are progressively becoming more adventurous with their beauty routines.
Thanks to this key consumer insight, L’Oréal seized the opportunity to meet the needs of this demanding clientele by offering Indian women products that are modern and innovative yet specific to their existing beauty habits.
Several essential products from the Indian beauty culture have inspired L’Oréal’s range.
The importance of hair care in India was behind the Garnier launch of a Fructis 2-in-1 shampoo (shampoo + hair oil), specially designed according to the tradition of oiled hair.
Similarly, Garnier Color Naturals coloration was introduced as a modern alternative to traditional coloration with henna.
The top-selling Colossal Kajal from Maybelline New York was inspired by women’s use of traditional kajal to line their eyes.
Premium mass brand L’Oréal Paris satisfied Indian women’s strong desire for healthy, smooth and glossy hair by offering Total Repair 5 shampoo which addressed the 5 topmost hair concerns of the Indian consumer.
Did you know ?
1/ For its centennial celebration, L’Oréal launched the “Beautiful Beginnings” programme in India for underprivileged women who have dropped out of school.
The aim is to provide 4 months of training in hairdressing and beauty care to help stabilise these women’s futures by enabling them to open their own salons or work in existing institutes.
So far, 75% of the programme’s beneficiaries have already found jobs.
2/ The L’Oréal teams in India are particularly active in terms of CSR.
The “Care” project launched in 2008 focuses on four aspects: safety, the environment, child education, and health & hygiene. In 2011 it enabled the purely non-profit construction of two entirely equipped classrooms.
These actions were rewarded by the ‘Citizen of the World Award’ in 2010.
3/ The Pune facility is exemplary in terms of sustainable development.
A programme running from 2005 to 2015 has been launched to reduce CO2 emissions, water wastage, and transportable waste by 50%.
Plus, nearly 320 solar panels have been installed on 970m² of roofing.