Beauty In Luxe In China

April 2013

L’Oréal invents the luxury beauty of tomorrow in China

Shanghai, 10 April 2013 - L’Oréal reaffirmed its commitment to developing the luxury beauty market in China at a press conference held in Shanghai. The market leader and pioneer in luxury beauty in China laid out its plans for attracting the next generation of Chinese luxury consumers, namely with the introduction of game-changing innovations like the successful launch of instrumental beauty leader, Clarisonic, in January 2013 and the opening of the Yves Saint Laurent Beauté boutique in May 2013.