An industrial model adapted to the demands of the luxury market

February 2013
From artistic craftsmanship to industrial excellence, the Operations serve the growth of L'Oréal brands and their ambitions.

Interview with SVP Pperations L’Oréal luxury, Antoine Vanlaeys
Text transcription of the video

The expertise of our service for our luxury products. © L'Oréal

Interview with SVP Pperations L’Oréal luxury, Antoine Vanlaeys

The expertise of our service for our luxury products. © L'Oréal

Text transcription of the video

The expertise of our service for our luxury products. © L'Oréal

The word “luxury” covers several realities. While the traditional word refers to “handmade” goods by master craftsmen, the concept is no longer limited to customised products: the globalisation of the luxury market required growing from the scale of the artisan to an industrial scale while still being able to offer unique, “ultra-luxury” products. This dual market reality is why L’Oréal Luxe uses Operations as an essential advantage in serving the growth of its brands and their ambitions.

The European industrial and logistics excellence centre was created for this purpose in 2009 in the North-Picardie region. With their specialisation by technology, the three sites that compose it are genuine “excellence centres” in their own right.

This organisation gives L’Oréal Luxe its deep technical expertise and remarkable industrial agility – two key features that help support the division’s growth, keep up with innovation cycles and strengthen the Group’s competitiveness on the world luxury market.

This Industrial Centre is completed by an organisation dedicated to the design and coordination of the numerous L’Oréal Luxe brand launches. Our total control of the entire chain, starting with the original design, is ensured in-house by uniquely skilled teams. In terms of logistics, an integrated, worldwide Supply Chain enables us to guarantee perfect execution at point-of-sale and ensure product availability and showcasing for launches anywhere in the world.

Did you know?

 

1/ SICOS
The SICOS plant is located in the Nord department (59), in the Nord-Pas-de-Calais region. It was built in 1970 by the L’Oréal Group. Between 1970 and 1998, this facility produced all of the technologies for the Lancôme brand. Since then it has become specialised in emulsions and now produces the skin care products, mascara and foundations for the Yves Saint Laurent, Helena Rubinstein, Giorgio Armani, Lancôme and Biotherm brands. The plant is careful to limit its environmental impact and has set the objective of reducing its water consumption, waste production, and CO2 emissions by 50% between 2005 and 2015.

2/ FAPAGAU
The FAPAGAU plant is located in the Aisne department (02), Picardie region. Fapagau was built in 1985 and specialises in luxury fragrance production and packaging. It works for brands like Giorgio Armani, Viktor & Rolf, Lancôme, Cacharel, Diesel, Yves Saint Laurent, Biotherm and Maison Martin Margiela. It is undoubtedly the largest prestige fragrance production centre in the world today. The environmental objective the facility set to reduce its CO2 emissions by 50% was achieved in 2012.

3/ B.R.I
The B.R.I. (Beauté Recherche Innovation) facility is located in Lassigny in the Oise department (60), Picardie. Built in 1966 by the Yves Saint Laurent Group, it was incorporated into the L’Oréal Group’s Luxe division in 2008. The plant currently specialises in production and packaging for high-end anhydrous make-up and custom-made fragrances for brands like Yves Saint Laurent, Viktor & Rolf. B.R.I. is committed to reducing its environmental impact and aims to reduce its water consumption, waste production and CO2 emissions by 50% between 2005 and 2015.