An agile model serving growth

Lancôme Génifique bottles

Nearly 70% of L'Oréal Luxury cosmetics are produced in the Excellence Center plants. © Mario Fourmy

Lancôme Génifique bottles

Nearly 70% of L'Oréal Luxury cosmetics are produced in the Excellence Center plants. © Mario Fourmy

The L’Oréal Luxe industrial model was designed to guarantee both employee safety and product quality. The exercise requires real flexibility in terms of industrial resources which must be adaptable to a complex catalogue featuring thousands of references. It must also ensure the same excellence for products in “ultra-limited” editions like the “La Femme Cristal” fragrance by Armani which is produced in 100 units, as for series produced in millions of units like Lancôme’s Visionnaire skincare or Yves Saint Laurent Lip Varnish.

The rapid growth of L’Oréal Luxe, driven by its brands’ constant innovations, also requires constant adjustments in its industrial organisation in order to guarantee product availability around the globe.

This model must also be agile in order to adapt to the wide diversity of the catalogue, the complexity of the different technologies, and the high variability of sales. In other words, it must be able to instantly adjust production volume to market demand.

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1/ SICOS
The SICOS plant is located in the Nord department (59), in the Nord-Pas-de-Calais region. It was built in 1970 by the L’Oréal Group. Between 1970 and 1998, this facility produced all of the technologies for the Lancôme brand. Since then it has become specialised in emulsions and now produces the skin care products, mascara and foundations for the Yves Saint Laurent, Helena Rubinstein, Giorgio Armani, Lancôme and Biotherm brands. The plant is careful to limit its environmental impact and has set the objective of reducing its water consumption, waste production, and CO2 emissions by 50% between 2005 and 2015.

2/ FAPAGAU
The FAPAGAU plant is located in the Aisne department (02), Picardie region. Fapagau was built in 1985 and specialises in luxury fragrance production and packaging. It works for brands like Giorgio Armani, Victor & Rolf, Lancôme, Cacharel, Diesel, Yves Saint Laurent, Biotherm and Maison Martin Margiela. It is undoubtedly the largest prestige fragrance production centre in the world today. The environmental objective the facility set to reduce its CO2 emissions by 50% was achieved in 2012.

3/ B.R.I
The B.R.I. (Beauté Recherche Innovation) facility is located in Lassigny in the Oise department (60), Picardie. Built in 1966 by the Yves Saint Laurent Group, it was incorporated into the L’Oréal Group’s Luxe division in 2008. The plant currently specialises in production and packaging for high-end anhydrous make-up and custom-made fragrances for brands like Yves Saint Laurent, Viktor & Rolf, and Stella McCartney. B.R.I. is committed to reducing its environmental impact and aims to reduce its water consumption, waste production and CO2 emissions by 50% between 2005 and 2015.