Optimised organisation to support growth

Mechanisation of YSL lipsticks before final assembly

The site Beauté, Recherche & Industries (B.R.I) specialises in producing and packaging luxury anhydrous make-up and fragrances for the Groupe L’Oréal brands.  © Mario Fourmy

Mechanisation of YSL lipsticks before final assembly

The site Beauté, Recherche & Industries (B.R.I) specialises in producing and packaging luxury anhydrous make-up and fragrances for the Groupe L’Oréal brands.  © Mario Fourmy

The luxury market is changing rapidly and within this market, cosmetics are among the most promising sectors. With growth of 8.3% in 2012, L’Oréal Luxe out-performed the market, whose increase is estimated at 6.3%. These dynamics are based on the firm establishment on the so-called “mature” markets of Europe and North America and on the Group’s worldwide business driven by the dynamism of new luxury markets such as Latin America (16.8%), Africa and the Middle East (14.5%) and Asia Pacific (14.1%). This growth is measurable in volume but also in value with strong acceleration of high added value markets such as China.

L’Oréal Luxe development is based on comprehensive offerings and powerful innovation capacity in the fragrance, skin care and make-up categories, as well as on the complementary profiles in its portfolio of eighteen iconic American, European and Asian brands.

Did you know?

 

1/ SICOS
The SICOS plant is located in the Nord department (59), in the Nord-Pas-de-Calais region. It was built in 1970 by the L’Oréal Group. Between 1970 and 1998, this facility produced all of the technologies for the Lancôme brand. Since then it has become specialised in emulsions and now produces the skin care products, mascara and foundations for the Yves Saint Laurent, Helena Rubinstein, Giorgio Armani, Lancôme and Biotherm brands. The plant is careful to limit its environmental impact and has set the objective of reducing its water consumption, waste production, and CO2 emissions by 50% between 2005 and 2015.

2/ FAPAGAU
The FAPAGAU plant is located in the Aisne department (02), Picardie region. Fapagau was built in 1985 and specialises in luxury fragrance production and packaging. It works for brands like Giorgio Armani, Victor & Rolf, Lancôme, Cacharel, Diesel, Yves Saint Laurent, Biotherm and Maison Martin Margiela. It is undoubtedly the largest prestige fragrance production centre in the world today. The environmental objective the facility set to reduce its CO2 emissions by 50% was achieved in 2012.

3/ B.R.I
The B.R.I. (Beauté Recherche Innovation) facility is located in Lassigny in the Oise department (60), Picardie. Built in 1966 by the Yves Saint Laurent Group, it was incorporated into the L’Oréal Group’s Luxe division in 2008. The plant currently specialises in production and packaging for high-end anhydrous make-up and custom-made fragrances for brands like Yves Saint Laurent, Viktor & Rolf, and Stella McCartney. B.R.I. is committed to reducing its environmental impact and aims to reduce its water consumption, waste production and CO2 emissions by 50% between 2005 and 2015.