Supplier selection is key to product design. As genuine partners who share the same standards of excellence, they are chosen to ensure both the expected level of quality and required quantities. The products’ ultra-luxury positioning and premium quality, and very small quantities or mass worldwide productions depending on the project, result in a selection of partners ranging from artistic craftspeople to industrial excellence facilities. They are selected for their technical expertise, reactivity and industrial agility which are crucial to supporting L’Oréal Luxe's growth dynamics.
The relationship L’Oréal Luxe establishes with its suppliers is a genuine partnership built on mutual respect, trust and benefits. These partners must demonstrate technical expertise and the ability to innovate beyond conventional technologies, especially in terms of materials processing or developing sophisticated décors.
Whether they are hand craftsmen or renowned industrial groups, these suppliers are always the finest in their field and work on a long-term basis with L’Oréal.
Did you know?
1/ L’Oréal Luxe recorded an 8.3% growth increase in 2012 on comparable data and a 16% growth rate on published data. For each quarter, the division out-performed market growth in particular, due to the success of Lancômeand the strong performances in Asia and North America.
2/ L’Oréal Luxe is currently number one in the world fragrance market. Among other product launches, the successful launch of Lancôme's La Vie est Belle in 2012 reinforced the brand’s leading position. In fact, Lancôme's La Vie est Belle was the biggest world launch in the women's fragrance market in 2012.
3/ The "Made in" label is vital for the luxury industry. It is synonymous with craftsmanship and expertise. While most of the group's luxury brands are produced in France, the American brand Kiehl's is made in the USA and the Japanese brand Shu Uemura in Japan, so as to respect these brands' historic origins.