Pack development: A deliberate decision for in-house control

Lancôme's 75ml « La Vie Est Belle » fragrance coming out of the filler

Marketing excellence means designing iconic products that anticipate aspirations. © Mario Fourmy

Lancôme's 75ml « La Vie Est Belle » fragrance coming out of the filler

Marketing excellence means designing iconic products that anticipate aspirations. © Mario Fourmy

Brands express much of their identity through their product packs.

Turning a designer’s vision into a reality can be a real technical challenge. To meet this and guarantee its products optimal functional design, L’Oréal Luxe decided to develop expertise in this field. This internal control is a guarantee of quality and compliance with objectives in terms of cost and deadline.

Thirty-five dedicated experts ensure the industrialisation, design, development, certification and specification of all of our finished products and packs.

Over 200 new moulds are created each year. All techniques are used, from glass to metal to a variety of plastics. To satisfy the highest aesthetic standards, various perfecting techniques are reviewed, from galvanisation to interior lacquering, for instance.

Close collaboration with suppliers selected from among the finest in the profession enables us to meet the most innovative technical challenges.

Did you know?

 

1/ L’Oréal Luxe recorded an 8.3% growth increase in 2012 on comparable data and a 16% growth rate on published data. For each quarter, the division out-performed market growth in particular, due to the success of Lancômeand the strong performances in Asia and North America.

2/ L’Oréal Luxe is currently number one in the world fragrance market. Among other product launches, the successful launch of Lancôme's La Vie est Belle in 2012 reinforced the brand’s leading position. In fact, Lancôme's La Vie est Belle was the biggest world launch in the women's fragrance market in 2012.

3/ The "Made in" label is vital for the luxury industry. It is synonymous with craftsmanship and expertise. While most of the group's luxury brands are produced in France, the American brand Kiehl's is made in the USA and the Japanese brand Shu Uemura in Japan, so as to respect these brands' historic origins.