Sub-Saharan Africa, a multifaceted region

March 2014
Over the past 15 years, the strong economic growth has induced visible changes all over sub-Saharan Africa and brought social changes.

Beauty In Sub-Saharan Africa

A beauty advisor in a Nairobi beauty shop places a SoftSheen Carson Dark and Lovely Moisture Plus Salon Kit on shelves. © L'Oréal

Beauty In Sub-Saharan Africa

A beauty advisor in a Nairobi beauty shop places a SoftSheen Carson Dark and Lovely Moisture Plus Salon Kit on shelves. © L'Oréal

Over the past 15 years, the strong economic growth has induced visible changes all over sub-Saharan Africa and brought social changes. There is no single consumer model that spans the region, and in each country a huge diversity of cultural, ethnic and economic differences exist.