L'Oréal has built its innovation strategy around getting to know and listening to different groups of people worldwide. The Research division is wide open to the world, with its 16 evaluation centers based on every continent. As new populations are gaining access to cosmetic treatments every day, the almost infinite diversity of types of beauty is both a challenge and an asset.
For the Research and Innovation teams, this means not only continuous development of their knowledge of the physiology of skin and hair types from around the world, to meet the needs of everyone, but also listening to and observing consumers, studying the climate where they live to better understand their beauty rituals and being inspired by them in return. The graphics above are a summary of the information discovered about Japan.