In Switzerland, L’Oréal has adopted an unprecedented approach to disability inclusion: the company is not only recruiting persons with disabilities for public-contact positions, it has also created a product-use tutorial for consumers who are deaf or hard of hearing.
For more than a decade, L’Oréal has been committed to developing a results-oriented Diversity and Inclusion strategy with several key emphases: “Diversity and inclusion are an integral part of L’Oréal’s ‘Beauty for All’ mission,” says Jean-Claude Le Grand, L’Oréal’s Director of International Human Resources Development and Corporate Diversity Director. “Our people-centred culture and diverse workforce are contributing factors to our success and are naturally part of our core values. That’s why it’s so important to do even more to integrate persons with disabilities around the world, respecting our intention to become a world leader in diversity management.”
Recently, L’Oréal Switzerland further demonstrated its commitment to hiring persons with disabilities: in the spring of 2016, in collaboration with the Swiss Federation of the Deaf, the company recruited three makeup artists who are deaf or hard of hearing for its exclusive Urban Decay brand. These young women received special training and now work part-time at the brand’s stands in Zurich and Lausanne. “Hiring people who are deaf or hard of hearing for public-contact positions helps raise awareness among hearing customers, directly or indirectly, about this disability,” shares Lucie, a hard-of-hearing makeup artist in the Urban Decay pop-up store in Lausanne.
In addition to the tools intended to make everyday communication easier, L’Oréal has also developed an Urban Decay makeup tutorial in sign language for its deaf and hard-of-hearing customers.
Earlier in the year, staff members at L’Oréal’s headquarters in Geneva were further educated about this disability as part of Diversity Day. They were given the chance to “walk in their shoes” in scenarios presented through several workshops: a sign-language café, a mobility obstacle course, a Braille workshop and a tour of PRO, one of L’Oréal’s long-standing subcontractors, which employs 200 people with disabilities in Geneva.
L’Oréal’s Swiss subsidiary now wants to take these initiatives further, as both the Human Resources and Marketing teams have become involved. The company plans to hire even more persons with disabilities at its headquarters and in the Beauty metiers, with the objective of having this segment of the population represent 2% of its workforce.
The Urban Decay makeup tutorial in sign language is available here.