Susan Sarandon: Oscar winner, Activist and most of all a Woman Of Worth
L'Oréal Paris

L’Oréal Paris is thrilled to announce that Susan Sarandon is joining the L’Oreal Paris spokes’ team ! 

Susan Sarandon, powerful woman of worth

Susan Sarandon is a Hollywood legend and one of the most respected actors of our time. She is a true woman of worth: an Oscar winner, mother, activist, entrepreneur, fighter, and a beautiful example of what it means to age with grace. She paved her own road to success with her signature film work, her willingness to speak her mind without a filter and of course, her ageless beauty. Highly respected by her peers and adored by the public, Susan Sarandon is proving that age is just a number and that happiness is the ultimate beauty tool.

“Susan is a cinematic icon. She is strong, charismatic, and talented and has a compelling sense of self. Her outspoken activism, captivating film work, and authentic charm continue to inspire women to be fearless and believe in their convictions. She is a real woman of worth inside and out. We are honored to have Susan as a new Lorealista,” said Cyril Chapuy, L’Oréal Paris Brand Global President.

She landed her first role in the film Joe at the age of 20 when she accompanied her husband to New York City where he got a role in a Broadway musical. That controversial part began her journey towards becoming one of Hollywood’s most esteemed leading ladies, thanks to many significant roles she played  in films where she embodied some strong, sexy and multifaceted characters. Many of her films have become instant classics, such as Thelma & Louise, Bull Durham and the campy cult hit, The Rocky Horror Picture Show. 

As a passionate social and political activist, she has supported progressive causes as diverse as LGBT rights, environmental issues and the fight against racism. She was appointed a UNICEF Goodwill Ambassador and works globally to protect children’s rights. When asked about her passions, she consistently referred to global issues and has said, “When you are engaged in the bigger picture, you can’t afford the space to become so self-involved that everything is a crisis for you”. She demonstrates on a daily basis that volunteering is empowering.

“When L’Oréal Paris and Cyril first approached me, I was so flattered. The brand has always been a leader in helping in the empowerment and development of women. The very first time I heard ‘Because I’m Worth It’, it definitely was a shift in the framing of why you should look good. It had to do with women becoming the master of their own lives and decisions. It’s an extremely powerful statement that has transcended time. Beauty comes from the inside; it’s a state of mind. I’m proud to be a part of their message and to represent the L’Oréal Paris women,” said Sarandon.

At 69 years old and happily owning it—along with her new role as a grandmother—she is living proof that age is just a number and that beauty does not fade away with time. ‘When you keep the passion, the energy and you know yourself, beauty can only keep growing, and I must confess I love this paradoxal idea!’ says Susan.

Susan Sarandon will be the face of Age Perfect skincare & hair color, and joins the glamorous L’Oréal family along with actresses Julianne Moore, Naomi Watts, and Blake Lively, and supermodels Karlie Kloss, Lara Stone, Natasha Poly, Liya Kebede, and Doutzen Kroes.