On the 29 September 2016, during Paris Fashion Week, an event the brand officially partners, L’Oréal Paris opened its first boutique in France. This outlet, devoted entirely to cosmetics, boasts an ambiance that is at once edgy and Parisian. Beneath a trompe l’oeil Eiffel Tower, the L’Oréal Makeup Designer/Paris boutique presents more than 600 articles, including 150 beauty exclusives. Every month will feature a limited-edition makeup collection: six looks by Makeup Designer Karim Rahman that women can test for themselves at the looks bar. Consumers can also test the products and looks virtually using Makeup Genius, the augmented reality app.
“The grand opening of our new store during Fashion Week is a key moment for the brand. The boutique is built around a concept that’s decidedly ‘Parisian backstage’ and is a way for us to express what makes L’Oréal Makeup Designer/Paris so unique: French savoir-faire, a skilful blend of creativity and the art of application, embodied by many exclusive products and looks. Not only does the store offer great services and an immersive experience, it is, most importantly, a tremendous way to connect directly with our customers, particularly millennials, so that we remain endlessly inspired by their diversity each day. Because, ultimately, they are the most important brand ambassadresses, and this boutique is dedicated to them,” explains Mehdi Khoubbane, General Manager of L’Oréal Paris France.
And that is sure to make this location a new beauty must in the French capital!