"Digital technology has changed the way we do marketing. Our first challenge was to successfully transform our brands into digital "love brands", capable of creating rich and personalised relationships with their consumers and producing content that appeals to them, which they then share with others. Our brands are becoming ubiquitous on the web and are at the top of the rankings."
Extract from Lubomira Rochet's interview, Chief Digital Officer.
To discover the rest of the interview, check out the Annual Report HERE