Clichy, 20th June 2017 – Creating a new shower experience for millennial men, a customized formula to fit all needs, or even nanocapsules to provide grooming products the size of a credit card… these are just a few of the projects that were presented on June 15th, for the International Final of the 25th edition of Brandstorm, one of the world's major innovation competitions for students.
126 candidates unveiled their disruptive ideas during an “Innovation Fair” the first of its’ kind. For this occasion, students pitched their projects to a jury composed of 60 experts, L’Oréal executives, and key partners of the Group. Their mission was to “revolutionize male grooming’’ for L’Oréal Paris Men Expert.
Team CHEMERICAL from Thailand won the Brand Award with their “ Ultimate men bullet” product which offers a new shower experience 3 in 1 (face, body, hair) to facilitate millennials who are always on the go. With it’s leak proof feature and a non-liquid formulation the product is really covenient so you can carry it easily in your gym bag. It’s environmental friendly (lightweight, biodegradable plastic). Moreover, their activation strategy includes gamification a feature in the everyday life of many millennials.
Team INSPER from Brazil were selected as the winner of the Tech Award with their concept called “Unique”. The customer experience starts with a chatbot named LORI (that would be L’Oréal’s name if it were a human being) which gives advice in order to customize the perfect formula that fits your needs. Once you have your perfect combination, you buy the ingredients packed in the small capsules,put them in the dispenser which works as a blender and lets it do its magic. It is digitally connected, sustainable and versatile.
The best CSR idea was developed by Team LUMOS from Singapore. Their product “CARDIT” is quite revolutionary as it gives you the opportunity to have all your grooming products in the size of your credit card. It is composed of nanocapsules with a small quantity of the products in each so it’s very easy to use it for millennials who are on the go. Cardit will come in a single card packaging and customers can buy refill packs for it. Therefore, the usage of plastic will be considerably reduced.
Since being launched 25 years ago, a total of more than 100,000 students coming from 58 different countries have participated in Brandstorm.
CSR Winners :
Hei Kern Leong from Singapore University of Tehcnology & design, Hei Mern Leong from National University of Singapore, Chernis Low, from Nanyang technological University
Tech Winners :
Luca Noto, Felipe Buniac, Matheus Marotzke from Insper University, Brazil
Brand Winners :
Veeerin Worakittisophon, Belle Ling, Journey Ling, from Assumption University, Thailand
Brandstorm is an innovative development Program for students and a recruitment tool for L’Oréal. It enables the Group to get an on-the-job evaluation of participants and to spot the best talents from around the world. Many countries have current employees who were recruited thanks to Brandstorm and who have gone on to have thriving careers. Every year, L’Oréal recruits between 150 to 200 students via Brandstorm.
To learn more about Brandstorm, visit: http://www.brandstorm.loreal.com/concept-page-the-game
L’Oréal has devoted itself to beauty for over 105 years. With its unique international portfolio of 32 diverse and complementary brands, the Group generated sales amounting to 25.26 billion euros in 2015 and employs 82,900 people worldwide. As the world’s leading beauty company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce.
Research and innovation, and a dedicated research team of 3,870 people, are at the core of L’Oréal’s strategy, working to meet beauty aspirations all over the world. L’Oréal’s new sustainability commitment for 2020 “Sharing Beauty With All” sets out ambitious sustainable development objectives across the Group’s value chain. www.loreal.com
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