L’Oreal Receives Favourably The Opinion Of The Advocate General Group


L’Oreal receives favourably the Opinion of the Advocate General of the Court of Justice of the European Union, supporting the effective combating of internet-based counterfeit product sales

In the opinion he made public today, the Advocate General proposes legal solutions to the Court of Justice of the European Union in view of combating counterfeit sales activity with regards to eCommerce platforms.

Furthermore, the Advocate General retained the possibility of prohibiting the sale of testers and unpackaged products, as well as non-European Economic Area (EEA) source products.

This balanced opinion is overall consistent with the stance that L’Oréal has held for several years.

L’Oréal confidently awaits the decision of the Court of Justice of the European Union which will announce its decision over the coming months.

To note: in August 2009, the British High Court of Justice considered that brands’ European rights and the Electronic Commerce Directive were not adequately clear and thus requested assistance from the Court of Justice of the European Union regarding the appropriate interpretation of the majority of the questions raised within this dossier.


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Laurence Balmayer – (33)1 47 56 76 88
Stéphanie Carson Parker – (33) 1 47 56 76 71