Seven packaging suppliers – Jackel, Rexam, RPC, Yonwoo, RLC, Bioplan and the Pochet Group – briefed in advance by Research and Marketing, were preselected by a multi-sector L’Oréal team. Coming from all spheres, the packaging suppliers presented their innovations. They were able to interact with 700 staff from L’Oréal, including the managers of international brands, with the aim of stimulating innovation and the launch of new products.
By getting suppliers to participate in this strategy, they become real partners in the group’s development.
For more information on this topic, see the GRI data sheets: