Nutritive Irisome: Kérastase invents long-lasting nutrition for hair. Kérastase - 18.10.2013

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KERASTASE NUTRITIVE

In 1979, Kérastase introduced the idea that hair deserves the same attention as skin and launched the Nutritive range: intense nourishment for very dry, sensitized hair. More than 30 years after its creation, Kérastase’s ideas of nutrition has greatly changed and to answer it, the brand invents Nutritive Irisome: an exceptional long-lasting nutrition derived from the precious Iris rhizome which acts on both the cause of hair nutrition loss – oxidation - as well as on the consequences - dryness. Kérastase Nutritive thus welcomes two new must-have: Touche Perfection, a replumping balm for dry ends and Immersion Nutritive, Pre shampoo nutrition replenisher for extremely dry hair.