L’Oréal holds its fourth edition of “Citizen Day” Group - 05.06.2013

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Each year, L'Oréal employees from around the world engage in social-outreach activities as part of Citizen Day, a day dedicated to supporting local communities and partner organisations.

Citizen Day
Citizen Day

Clichy, 5 June 2013 – In France, Citizen Day will be held on Tuesday, June 25th. On this day, L’Oréal collaborators based in France will take part in a day of voluntary activities aimed at helping neighbouring communities and organisations.


More than 200 activities have been planned to meet the very specific requirements of the day's 138 partner organisations, including well-being workshops, garden development projects, renovation work in community centres and shelters, and food and clothing drives. Teams from all the group's entities, including its head office, research centres and industrial sites, will have the chance to respond to a wide variety of needs.


"Citizen Day is a day where every L'Oréal collaborator can become an active player and put the group’s community-spirited commitment into action. It is a day of sharing and one where, collectively, we can positively impact the world around us," said Jean-Paul Agon, Chairman and Chief Executive Officer of L'Oréal. "A company's goal should not only be to create financial value, but also to create social value."


A long-term commitment, the event will this year involve more than 20,000 employees in 60 countries over the coming weeks, including China on 7 June, the United States on 14 June, Brazil on 3 July and South Africa on 19 July.


Citizen Day was launched in 2010 with the aim of embodying L'Oréal's commitment to social responsibility in one day of collective voluntary action by its employees. The project was inspired by L'Oréal's Centenary celebration in 2009, when a symbolic 100 community projects were launched worldwide, with employees invited to take part on a voluntary basis. Since then, L'Oréal has committed to mobilising its employees across the world one day a year, every year.


More information at www.citizenday2013.com


About L’Oréal
L’Oréal, the world’s leading beauty company, has catered to all forms of beauty in the world for over 100 years and has built an unrivalled portfolio of 27 international, diverse and complementary brands. With sales amounting to 22.5 billion euros in 2012, L’Oréal employs 72,600 people worldwide. In 2013, the Ethisphere Institute, a leading international think-tank for business ethics, corporate social responsibility, and sustainability, recognized L’Oréal as one of the World’s Most Ethical Companies. This is the fourth time that L’Oréal has received this distinction. www.loreal.com


Media contact: Clémence Fugain (+33) (0)1 47 56 83 06 clemence.fugain@loreal.com