Safety, performance and sensory experience

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Because consumers from around the world expect safe, effective products that are pleasant to use with complete trust, L’Oréal invests unrelentingly in evaluation methods.

Quality testing of a lipstick

Quality testing of a lipstick

Quality testing of a lipstick

Quality testing of a lipstick

Everywhere in the world, consumers share a certain number of strong concerns with regard to cosmetic products. The primary concern is for safety. A non-negotiable prerequisite that disqualifies any product that could provoke undesirable effects such as skin irritation. Second concern: effectiveness. Because innovation is not an end in itself: the new molecules made available through research must really provide a benefit to the consumer, for example in the area of anti-wrinkle results or sun protection. Finally, the effectiveness of a product is also measured in its sensory qualities: a good hand cream must be absorbed well by the skin, a sun cream must not leave the skin greasy. Safety, effectiveness, sensory experience have always been the three key dimensions of L'Oréal's Research. They are measurable thanks to the science of evaluation. An area in which the group has always deployed a wealth of inventiveness.

'Important step towards validating alternative method in China' : click here to read the press release