As beauty is essential and can change people's lives, the Foundation develops programs to restore self-esteem and dignity and to help vulnerable people reintegrate into society.
For more than 100 years, beauty has been at the heart of L’Oréal's expertise. The Foundation gives a new dimension to trends and the role of beauty by placing it at the center of a worldwide educational program: <i>« Beauty for a better life ».</i>
Appearance and self-esteem are linked. An alteration in appearance due to an illness, war or poverty may affect a person's appearance and self-esteem in the long term. Conversely, once this self-esteem is restored, people feel better and once again interact with others.
The special relationship between a hairdresser and its clients provides it with a unique social role in its community. Each year, acting through the Professional Products Division, L'Oréal rallies its community of hairdressers to relay its message of prevention in as many salons as possible, reminding people that AIDS is still a topical issue.