In 2018, L’Oréal Professional launched the Source Essentielle range, with square-shaped shampoo bottles enabling minimal use of plastic materials. The bottles fit perfectly one on top of the other, and can be displayed in this way in hairdressing salons without any POS stands. Indeed, shampoo counters enable consumers to refill their bottles at the hairdresser. Each refill saves the equivalent of 40% of the weight of a bottle.
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