La Roche-Posay has launched the ‘My Skin Track UV, in the UAE’ the first battery-free wearable sensor and companion app to measure the wearer’s personal exposure to UV rays, pollution, humidity and pollen.
A must-have in the country where weather conditions reach extreme ends of the spectrum, My Skin Track UV was co-developed with L’Oréal’s Technology Incubator and further strengthens a long-standing commitment to sun safety research and innovation.
The pioneering instrument enables users to better understand the environment they’re exposed to and subsequently make informed choices related to their skin. Consumers on the move will never have to worry about charging the battery-free sensor and can effortlessly pair the trendy device with clothing and accessories.
“For over 40 years, La Roche-Posay has been committed to pioneering science to bring the best dermatological solutions to consumers. Today, health tech and innovation such as My Skin Track UV represent a huge opportunity to offer more personalized solutions and recommendations, and a chance to educate consumers about better managing skincare,” said Laetitia Toupet, La Roche-Posay Global General Manager.