Starting this end of the year and onward next year, L’Oréal Men Expert is taking the partnership a step further and shining a light on a topic that is a core issue in our society, but rarely the focus of conversation: men’s mental health.
A survey commissioned by Movember in the wake of covid-19 found that men had experienced a challenging confinement, with 46% admitting that no one had checked to find out how they were coping.
As a brand with men at its heart, L’Oréal Men Expert aims to help remove the stigma around male depression, showing its commitment through sharing the Movember Conversations platform.
This tool helps men stay socially and mentally well with practical guidance on how to spot someone – a friend, colleague or family – who might be struggling, and help them to act with the A.L.E.C. methodology.