L’Oréal Men Expert X Movember: Raising Awareness Around Men’s Mental Health

Break the stigma and start talking about men’s mental health

November is here and it’s that time of the year when the moustache becomes a badge of honor, and hairy conversations are a mean to amplify awareness around men’s health.


L'Oréal Men Expert x Movember

Men have been taught that saying “I’m not ok” is a weakness, too many of them will experience a period of depression in their lifetime.

This year, L’Oréal Paris Men Expert is committed to help break the stigma surrounding male depression. Since 2017, the brand has contributed €2.95 million to the Movember Foundation, the only non-profit organization that tackles Men’s Health on a global scale. These donations support medical research programs and early intervention of Men who are struggling.


Tackling men’s mental health

The aim of Movember is to bring Men’s health to the forefront and to ensure that men are living happier, healthier, longer lives. ‘Changing the face of men’s health’ is a concept that couldn’t be closer to the heart of L’Oreal’s Men Expert.

To show their commitment, L’Oréal Paris Men Expert has decided to raise awareness of the Movember Conversations platform, an online tool to help Men stay socially connected and mentally well with guidance on how to handle Men in your life - friend, colleague, or family- who might feel low using the A.L.E.C method.

The pledge: encourage 1.5 million people to talk about male depression by 2022.

“We need to empower men and give them tools to open up about their feelings. Together we can help break the stigma and normalize the chat.”   

Nikolaj Coster-Waldau


Meet A.L.E.C

Inviting men who may be struggling to talk about their feelings might be a little easier thanks to the ALEC methodology, a simple 4-step plan:

ASK Start by asking how he’s feeling.  

LISTEN Give him your full attention. 

ENCOURAGE ACTION Help him to focus on simple things that could improve how he feels. 

CHECK IN Follow up after your chat.

Have a chat, support men!

Show off your moustache with the #Movember and join the movement to raise awareness on men’s mental health.

L’Oréal Paris Men Expert is committed to keeping the conversation going!

Want to know more about the Movember movement ? 

Visit the Movember Official Website


Back on Top