Our focus on agility was demonstrated by the 3D printer, which printed jars that customers can get filled with Lancôme and Victor & Rolf fragrances in-store.
Then, there was the Giorgio Armani Beauty vending machine, with an integrated Modiface virtual try-on. Both of these are as fun as they are convenient.
As an example of our focus on Limitless personalization you also saw the Shade Finder by Lancôme in action. Based on AI, it gives personal foundation shade recommendations to users, directly at the point of sale. This service is more than just a concept and is currently being rolled out across the globe. By the end of 2019, we’ll have 1000 points of sale equipped.
Happily, the response we had to these innovations from visitors from around the world was fantastic. It showed that the future of beauty is as exciting for them as it is for us, and made us even more driven to create the beauty of tomorrow. We hope you’ll join us on this journey.