As part of its continued commitment to meeting the diverse beauty needs of consumers, L’Oréal unveils its latest technological advancement, a personalized skincare service called CUSTOM D.O.S.E.
When science and technology meet personalization
Developed by L’Oréal’s Technology Incubator in partnership with Skinceuticals, a leader in advanced skincare and one of L’Oréal’s brands, D.O.S.E is a state-of-the-art service engineered to scan and evaluate consumers’ unique skin needs and combine active ingredients into a tailor-made, corrective serum. “At L’Oreal, we are poised to leverage technology to respond to the rising wave of consumer demand for personalized products and services,” said Guive Balooch, Global Vice President of L’Oréal’s Technology Incubator. “ D.O.S.E acts like a mini skincare laboratory, combining lab grade formulation and factory grade manufacturing into a machine that sits on the counter.
As we pursue our mission of beauty for all, we are inspired by the challenge of using technology and design to create innovative beauty experiences custom made for each consumer.” The D.O.S.E technology is first-of-its-kind because it is able to mix active ingredients, chosen specifically to target the appearance of skin-aging issues, like wrinkles, fine lines, and discoloration, into a single serum. D.O.S.E has a production-quality compounder that operates at 1,200 rotations per minute to mix ingredients precisely, drop by drop. The machine uniquely combines active ingredients that historically were unmixable outside of a factory setting.
Through this technology, skincare professionals can administer a single D.O.S.E serum with multiple active ingredients that address the appearance of multiple skin concerns. More than 250 unique skin types were considered when researching and selecting active ingredients to include in D.O.S.E in order to provide dozens of combinations through over 2,000 algorithms. L’Oréal scientists spent 12 months determining what formulations would be most efficacious based on consumer needs and ensured the technology could dispense the formula accurately.
An immersive skincare experience for the consumer
The D.O.S.E experience begins with a one-on-one skincare professional consultation to discuss which active ingredients will be most appropriate for the consumer. The skincare professional completes an assessment on a tablet, which transfers the data to the D.O.S.E machine that mixes and dispenses the customized serum.
A custom label is then printed for each consumer, including an expiration date and a bar code for easy reordering. “Our customers are consistently concerned with skin aging and discoloration, among various skin conditions that require a personalized approach to address them,” said Christina Fair, General Manager of SkinCeuticals. “The D.O.S.E technology empowers skincare professionals to co-create personalized formulas that address consumers’ unique skincare needs on the spot, in minutes. We’ve created a better ecosystem for them to offer enhanced experiences to the consumers using technology to address specific skin concerns.” This summer, CUSTOM D.O.S.E will be available in select U.S. physician offices nationwide.