New technologies allow us to reinvent relationships with our consumers.

« Suddenly we realized that augmented reality was becoming a key thing in the way people and consumers were discovering our brands »

Lubomira Rochet

L’Oréal Chief Digital Officer

 In 2018, we acquired ModiFace, a global market leader in augmented reality and IA. 

 We've developed services like
Skin diagnostic



Try now L'Oréal Paris
Skin Genius

… And virtual Try-On

Modiface can do a lot for your beauty experience.