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New technologies allow us to reinvent relationships with our consumers.

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« Suddenly we realized that augmented reality was becoming a key thing in the way people and consumers were discovering our brands »

Lubomira Rochet

L’Oréal Chief Digital Officer

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 In 2018, we acquired ModiFace, a global market leader in augmented reality and IA. 
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 We've developed services like
Skin diagnostic



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Try now L'Oréal Paris
Skin Genius

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… And virtual Try-On

10 LOREAL 0205797 BD

Modiface can do a lot for your beauty experience.