NEW YORK,November 14, 2018 – Continuing a decades-long commitment to skin and sun-safety research and innovation, L'Oréal today announced that La Roche-PosayMy Skin Track UV—the first battery-free wearable electronic to measure UV exposure—is available now at apple.com and select U.S. Apple Store locations. This marks the first time My Skin Track UV, which was developed by L'Oréal’s Technology Incubator and unveiled to acclaim at the 2018 Consumer Electronics Show, will beavailable to consumers in the U.S. With a precise sensor that measures individual UV levels and a companion app that tracks your exposure to pollution, pollen, and humidity, the launch of My Skin Track UV allows users to make more informed choices when it comes to their skin.
“Our research has long indicated the need for better consumer understanding of personal UV exposure,” said Guive Balooch, Global Vice President and Head of L'Oréal’s Technology Incubator. “We created this battery-free sensor to seamlessly integrate into the lives, and daily routines, of those using it. We hope the launch of this problem-solving technology makes it easier for people to make smart, sun-safe choices.”
The award-winning La Roche-Posay MySkin Track UVmeasures both UVA and UVB rays, and provides instant status updates while storing up to three months of data. The battery-free sensor is activated by the sun and powered by the user’s smartphone using near-field communication. MySkin Track UV relays stored data to its accompanying app through an easy single-touch function: users simply tap MySkin Track UV against their smartphone to update the app. In addition to extensive UV data, the app—which seamlessly integrates with Apple HealthKit—provides insights into humidity, pollen, and pollution levels. Designed in collaboration with visionary designer Yves Behar, the discreet wearable sensor is 12mm wide and 6mm high, waterproof, and has a sturdy wire clip that can conveniently attach to clothing or accessories.