Mai Linh Le

General Manager, LUXE Division

Ms. Le Thi Mai Linh has been the Senior Product Manager of L’Oréal Vietnam since May 2019.

 

In her role, Ms. Mai Linh manages the portfolio of premium brands, implementing branding strategies, developing markets and business growth, customer service management, and relationships with luxury cosmetics retailers for L'Oréal in Vietnam. The L’Oréal Group's portfolio of premium cosmetic brands includes Lancôme, Kiehl's, Yves Saint Laurent Beaute (YSL) and shu uemura. For more than 1 year, Ms. Mai Linh has successfully led the L'Oréal Luxe Division product line to implement a transformation strategy to create outstanding and sustainable growth such as (1) an integrated multi-channel distribution strategy. , including online commerce channel; (2) customer experience strategy; (3) the strategy of building the appropriateness of high-end cosmetic brands to serve Vietnamese consumers; (4) product strategy; and (5) human resource strategy to create a workforce that is dynamic, adaptable and ready to take on assignments.

 

Since re-joining L'Oréal Group since May 2019 and after only 6 months, she has developed and brought L'Oréal Luxe the leading position in the luxury cosmetics industry in Vietnam thanks to her ability to receive Excellent leadership and strong professional experience.

Ms. Mai Linh has been with L'Oréal since 2007 as Senior Sales Manager, responsible for launching iconic brands and products including for Lancôme to be one of them. leading brand in Vietnam and introducing iconic Lancôme Génifique product to Vietnamese consumers. She worked for L'Oréal Vietnam from 2007 to 2010 and left the company for the next 9 years to challenge diverse fields such as leading the luxury business in tax-free channels, the fashion industry. and shopping malls in other large companies.

 

She graduated from the Executive MBA program from the University of Quebec, Montreal - UQAM in 2017.

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